Still catching up...

I felt the change coming, like a tidal pull. I was becoming a company.

I signed the lease on my 200 square foot office, which came furnished with two mismatched used desks and two mismatched chairs. I couldn't imagine trying to be creative in such a bleak environment, so I went shopping at discount stores and second-hand shops to try to add some atmosphere to my corner of the building.

Driving from store to store, I wondered what I should name the business.

"Fultz Design" seemed too much about me. Plus the word "Fultz" has an awkward, guttural sound, like being caught in mid-burp.

I wanted to communicate the concept of having a group of talented individuals who stand ready to fill in the gaps of already-defined and well-running marketing plans. A labor pool of creative talent.

I began to think in terms of slogans. Catch phrases. Tag lines.

"Well Communications - a pool of creative talent."
"Tired of missing deadlines? Get WELL soon."
"Tired of dealing with Diva Designers? Get WELL soon."

But could I name my business solely on a clever tagline?